Disclosures / Disclaimer / Form CRS

Disclosures / Disclaimer / Form CRS

Westward Investment Advisory, "Westward," is an SEC registered investment advisor. Westward may only transact business in states where the firm is registered, notice filed, or qualifies for an exemption or exclusion from registration or notice filing requirements. Copies of Westward's Privacy Policy, Business Continuity Plan, and SEC Form ADV (Part 2A) are available upon request. Our Form CRS appears below.

The information on this website is for general informational purposes only and should not be construed as investment advice. This website is in no way provided as a direct or indirect solicitation or offer to sell investment advisory services nor to provide investment advice of any kind.

All investments have the potential for profit or loss. Past performance does not guarantee future results.

Westward Investment Advisory, LLC
d/b/a: Westward Investment Advisory
June 30, 2020
FORM CRS

Westward Investment Advisory is registered with the Securities and Exchange Commission as an investment adviser and, as such, we provide advisory services rather than brokerage services. Brokerage and investment advisory services and fees differ and it is important for you, our client, to understand the differences. Additionally, free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.  This document is a summary of the services and fees we offer to “retail” investors, which are natural persons who seek or receive services primarily for personal, family, or household purposes.

What investment services and advice can you provide me?

We offer the following investment advisory services to retail investors:  Portfolio Management; Investment Consulting, and Financial Planning Services. Detailed information regarding our services, fees and other disclosures can be found in our Form ADV Part 2A Items 4, 7, and 8 by clicking this link https://adviserinfo.sec.gov/firm/brochure/281742

Account Monitoring:   If you open an investment account with our firm, as part of our standard service we will monitor your investments on a continuous basis with a formal annual review.

Investment Authority:  We manage investment accounts on a discretionary basis whereby we will decide which investments to buy or sell for your account.  We have discretion to select, retain or replace third-party managers to manage your accounts. You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing. We also offer non-discretionary investment management services whereby we will provide advice, but you will ultimately decide which investments to buy and sell for your account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.

Investment Offerings:

We offer advice on the following types of investments or products:  equity securities, warrants, corporate debt securities (other than commercial paper), commercial paper, certificates of deposit, municipal securities, mutual fund shares, United States government securities, options contracts on securities, futures contracts on tangibles, futures contracts on intangibles, money market funds, real estate, REITs, PIPEs, derivatives, structured notes, ETFs, private placements, interests in partnerships investing in real estate, interests in partnerships investing in oil and gas interests and interests in partnerships investing in limited partnerships.

Account Minimums and Requirements:   In general, we do not require a minimum dollar amount to open and maintain an advisory account; however, we have the right to terminate your account if it falls below a minimum size which, in our sole opinion, is too small to manage effectively.


Key Questions to Ask Your Financial Professional

Given my financial situation, should I choose an investment advisory service? Why or Why Not?
How will you choose investments to recommend to me?
What is your relevant experience, including your licenses, education and other qualifications?
What do these qualifications mean?


What fees will I pay?

The following summarizes the principal fees and costs associated with engaging our firm for investment advisory services. For detailed information, refer to our Form ADV Part 2A, Items 5 and 6 by clicking this link https://adviserinfo.sec.gov/firm/brochure/281742

Asset Based Fees - Payable quarterly in advance or arrears.

Fixed Fees - Payable In advance or arrears;

Hourly Fees - Payable In advance or arrears;

Other Advisory Fees - Advisory fees charged by mutual funds or separate account money managers, which are separate and apart from our fees.

In instances in which our fees are asset-based (i.e. based on the value of your account), we have an incentive to increase the value of your account, within the parameters of the portfolio, which increases the fees that we receive for providing services.

Examples of the most common fees and costs applicable to our clients are:

Fees related to mutual funds and exchange-traded funds;
Transaction charges when purchasing or selling securities;
Custodial fees (in some cases), and
Other product-level fees associated with your investments

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

Key Questions to Ask Your Financial Professional

Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.

Our only source of revenue is the fees that our clients pay to us. Because our firm's revenue is derived from asset-based fees and because our investment advisor representatives are compensated based on fee revenue, we have an incentive to grow your account as much as possible within the parameters applicable to your financial situation.

Refer to our Form ADV Part 2A and Form ADV Part 2 Appendix 1 Brochures to help you understand what conflicts exist.

Key Questions to Ask Your Financial Professional

How might your conflicts of interest affect me, and how will you address them?

How do your financial professionals make money?

The financial professionals servicing your account(s) are compensated based on revenue from the clients to whom they provide services.

Do you or your financial professionals have legal or disciplinary history?

No, our firm and our financial professionals currently do not have any legal or disciplinary history to disclose. Visit Investor.gov/CRS for a free and simple research tool.

Key Questions to Ask Your Financial Professional

As a financial professional, do you have any disciplinary history? For what type of conduct?

You can find additional information about your investment advisory services and request a copy of the relationship summary at 414-716-6300 or click the link provided https://adviserinfo.sec.gov/firm/brochure/281742

Key Questions to Ask Your Financial Professional

Who is my primary contact person?
Is he or she a representative of an investment adviser or a broker-dealer?
Who can I talk to if I have concerns about how this person is treating me?